BRAND IDENTITY DESIGN THAT STARTS WITH STRATEGY, NOT PROMPTS.
Brand identity design is how your business looks, sounds and feels everywhere people meet it. Our Bengaluru team builds identities for startups and growing businesses: research and positioning first, then logo, typography, colour and a visual system, all sketched, designed and refined by people, and delivered with guidelines your team can use.
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WHAT'S INCLUDED
RESEARCH & POSITIONING
Audience, competitor and market research that defines what your brand stands for and how it should feel.
LOGO & BRAND MARK
Logo concepts explored by hand, then refined into a distinctive mark with versions for every size and use.
VISUAL SYSTEM
Typography, colour palette, imagery style and graphic elements that make your brand recognisable anywhere.
BRAND GUIDELINES
A clear guide that shows your team and partners how to use every part of the identity correctly.
LAUNCH ASSETS
Stationery, social media templates, presentations and other touchpoints designed in your new identity.
OUR PROCESS
01 Discover. We start with a workshop and research into your audience, market and competitors, so every design decision has a reason behind it.
02 Define. Together we agree your positioning, personality and creative direction before any logo is drawn.
03 Explore. Our designers sketch and develop several concept routes by hand and present each one with the thinking behind it.
04 Refine and deliver. The chosen route becomes a complete identity system, with guidelines and final files ready for launch.
WHY NOT JUST USE AI FOR YOUR BRAND?
AI logo generators are fast and cheap, and for a placeholder they can be enough. For a brand you plan to build a business on, the difference shows up in strategy, originality and ownership.
| What you get | AI logo generator | Freelancer | 27GOLDENEGGS studio |
|---|---|---|---|
| Research and strategy | None. The output is based on a prompt. | Varies, often limited to a short brief. | Audience, competitor and market research before any design. |
| Originality | Built from patterns in existing work, so similar prompts give similar results. | Depends on the individual. | Concepts sketched and developed by our designers for your brand only. |
| Ownership | Purely AI-generated work may not be protected by copyright, which can make it harder to defend. | Set by your contract. | Original work made by people, with ownership set out clearly in your contract. |
| Complete system | A logo file. | Usually a logo and a few assets. | Logo, visual system, guidelines and launch assets that work together. |
| Range of skills | One type of output. | Usually one specialism. | Branding, UI/UX, web and marketing design in one team. |
| Cost | Lowest. | Mid-range. | Quoted per project, based on scope. |
Copyright rules for AI-generated work differ by country and are still changing. This is general information, not legal advice.
FAQS
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What is included in a brand identity project?
A brand identity project usually covers research and positioning, logo design, a visual system (typography, colour, imagery and graphic elements), brand guidelines and key launch assets. We shape the exact scope around your stage and goals, and confirm it in writing before we start. -
How much does brand identity design cost?
Every brand identity project is quoted individually, because the cost depends on what you need. A logo refresh is very different from a full identity system with guidelines and launch assets. Share a short brief and we will send a clear proposal with scope, timeline and cost. -
How long does a brand identity project take?
It depends on scope and how quickly decisions are made. A focused logo and visual identity takes less time than a full brand system with guidelines and launch assets. We agree a schedule with clear milestones in the proposal, before work begins. -
Do you use AI to design logos?
No. Logo concepts, typography choices and creative direction come from our designers, starting with sketches on paper. We use AI tools only for some execution tasks, never for ideas, concepts or creative decisions. -
Can you rebrand an existing business?
Yes. For a rebrand we first review what already works in your current identity and what your customers recognise, then decide with you whether to evolve it or start fresh. -
Do you work with clients outside Bengaluru?
Yes. Our studio is in Bengaluru and we work with clients across India, meeting in person or collaborating remotely through calls and shared design files.
READY TO BUILD
YOUR BRAND?
Tell us about your business, your audience and where you want to go. We will come back with questions, ideas and a clear proposal.