BRAND GUIDELINES YOUR TEAM WILL ACTUALLY USE.
Brand guidelines are the rulebook that keeps your brand consistent: how to use your logo, colours, typography, imagery and tone. We design clear, practical guidelines for new and existing brands, laid out by our team so designers, marketers and partners can apply your brand correctly, every time.
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WHAT'S INCLUDED
LOGO USAGE
Versions, clear space, minimum sizes, placement and the mistakes to avoid.
COLOUR & TYPOGRAPHY
Colour values for screen and print, type families, hierarchy and pairing rules.
IMAGERY & GRAPHICS
Photography and illustration style, icons, patterns and graphic elements.
TONE & MESSAGING
How your brand sounds, with key messages and examples your team can follow.
REAL APPLICATIONS
Examples across social media, print, presentations and digital, so the rules are easy to apply.
OUR PROCESS
01 Audit. We review your current brand assets and how they are used today, and note what is inconsistent.
02 Define. We agree the rules that matter most to your team and fill any gaps in the identity.
03 Design. We design the guidelines with clear examples, so they are easy to read and easy to follow.
04 Hand over. You get the guidelines and the asset files, and we walk your team through how to use them.
WHY NOT JUST USE AN AI BRAND KIT?
AI tools can produce a quick brand kit with a palette and a font. Guidelines that keep a growing team consistent need decisions, examples and rules built around how you actually work.
| What you get | AI brand kit | Template guide | 27GOLDENEGGS studio |
|---|---|---|---|
| Based on your brand | Generated from a prompt. | Filled in by you. | Built from your identity, strategy and real assets. |
| Depth | Palette and fonts. | General sections. | Logo, colour, type, imagery, tone and applications. |
| Real examples | None. | Placeholder examples. | Examples from your own channels and materials. |
| Ease of use | Generic. | Varies. | Designed to be read and followed by non-designers. |
| Cost | Lowest. | Low. | Quoted per project, based on scope. |
FAQS
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What are brand guidelines?
Brand guidelines, also called a brand book or style guide, are a document that explains how to use your brand correctly: logo, colours, typography, imagery and tone of voice, with examples. They keep everything your team and partners create consistent. -
What should brand guidelines include?
At minimum: logo versions and usage rules, colour values, typography, and imagery style. Strong guidelines also cover tone of voice, graphic elements and real examples across social media, print, presentations and digital. -
Can you create guidelines for an existing brand?
Yes. We audit how your brand is used today, fill any gaps in the identity, and document clear rules based on your existing assets. -
How much do brand guidelines cost?
It depends on how complete your current identity is and how detailed the guidelines need to be. Share a short brief and we will send a clear proposal with scope, timeline and cost. -
Do you use AI to create brand guidelines?
The rules, examples and design decisions come from our designers. We use AI tools only for some execution tasks, never for ideas, concepts or creative decisions. -
Do you work with clients outside Bengaluru?
Yes. Our studio is in Bengaluru and we work with clients across India, meeting in person or collaborating remotely through calls and shared design files.
MAKE YOUR BRAND
CONSISTENT
Tell us about your brand and where it is getting inconsistent. We will come back with questions, ideas and a clear proposal.