THE HUMAN-MADE DESIGN STANDARD: HOW WE USE AI, AND WHERE WE NEVER DO.
The 27GOLDENEGGS Human-Made Design Standard is our public commitment on how work is made in our studio. Every idea, concept and creative decision comes from our designers. AI tools only support execution, and we tell clients exactly where.
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OUR STANDARD
PEOPLE HAVE THE IDEAS
Concepts, creative direction and design decisions always come from our designers, never from an AI prompt.
STRATEGY BEFORE VISUALS
Every project starts with research and conversation with your team, so the work answers a real business need.
BUILT FROM SCRATCH, NOT GENERATED
Every project starts from scratch, not from a template or a prompt. We develop several directions before anything is polished, and can show you how the idea developed.
AI ONLY FOR EXECUTION
Where AI tools help, it is with production tasks. A designer directs and checks every output before it reaches you.
HONEST BY DEFAULT
If AI tools were used anywhere in your project, we will tell you where and how. Ownership terms are set out clearly in your contract.
WHERE WE NEVER USE AI
Logo marks and brand symbols.
Typography, colour and visual direction.
Campaign ideas and creative concepts.
UX research insights, user flows and structure.
Final design decisions and recommendations to clients.
WHERE AI MAY HELP
Adapting finished designs to many sizes and formats.
Cleaning up or extending photo backgrounds.
Preparing mockup scenes to present finished work.
Transcribing and summarising meeting notes.
Checking copy for spelling and grammar.
FAQS
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Is 27GOLDENEGGS work AI-generated?
No. Ideas, concepts and creative decisions come from our designers. We use AI tools only for some execution tasks, such as adapting finished designs to new formats, and a designer directs and checks every output. -
Why does human-made design matter?
Human-led design starts with your audience and your business, not a prompt. That makes the work original, consistent and defensible, and it means every decision has a reason you can explain to your team and customers. -
Can an AI-generated logo be protected?
It can be harder. Under current US Copyright Office guidance, purely AI-generated material is generally not protected by copyright, and rules in other countries are still developing. This is general information, not legal advice, so check with a lawyer for your situation. -
Will you tell me if AI was used on my project?
Yes. If AI tools were used anywhere in your project, we will tell you where and how, as part of our Human-Made Design Standard.
WORK WITH
REAL DESIGNERS
Tell us about your project and we will come back with questions, ideas and a clear proposal.